Nike Breaking 2

I helped Nike pull off its largest live broadcast in history. The event itself needed to help Nike release its new running shoe and in typical Nike fashion the media needed to be flawless. This large scale live broadcast was accompanied by countless hours of branded content as well as many intricate assets for the show itself.

Project Roles
Creative Director, Producer
Wieden + Kennedy
Art Direction, Broadcast, Cinematography, Commercial, Content, Content Management, Design, Digital, Documentary, Editing, Editorial, Entertainment, Experiential, Filmmaking, Integrated, Language: English, Live Action, Location, Management of Teams 20+, Managing Budgets, Mobile, Outdoor, Post-Production, Reality, Retail, Social, Sports, Technology, Travel, TV, Creative Direction, Producing, Project Management, Strategy, Camera Car, Content Strategy, Social Media Strategy , Marketing Strategy, Design Strategy, Videography, Event Management, Directing, Video Editing, Partnership, Technical Approach
Advertising, Brand Films, Branded Content, Budgets, Case Study Videos, Commercials - Video, Documentaries, Events, Motion Graphics, Short Stories, Social Media Content, Sound Mixing, Viral Films, Commercials - Broadcast, Unscripted TV, Television, Corporate Events, Film Editing, Title Sequences, Campaigns
Project Industries
Advertising, Entertainment, Media, Sports
Nike Breaking 2