Lays - Surprise

THE BRIEF
Some things in life are just too irresistible. Lay’s are one of them. People can’t help loving them.
It’s unmistakable - when you see them, you want them! They are so irresistible that they can make you change plans, break conventions or disrupt moments!

Creative Challenge:

Invent a story about Lay’s irresistibility and how they will make you break conventions or change plans and “pitch” it to us by describing or sketching the key visual and story elements.

OBJECTIVE: Produce a final video of 15 seconds that will be aired on the Internet, globally.

BIG IDEA: Lay's. To see them is to want them. Lay’s chips are so irresistible that they will make you break convention or change your plans.

STORYTELLING: Your story must be easy and quick to understand – the final video will be 15 sec, funny, surprising, and evoke sharing.

TONE OF VOICE: Fun, shareable and surprising

BRAND PERSONALITY: light-hearted, optimistic, inclusive, cheerful.