To support the launch of the highly-anticipated sci-fi action film, The Tomorrow War, Tool and Prime Video staged and documented a global invasion of the alien species known only as White Spikes.
In the US, a headline-grabbing military convoy transporting the captured Queen White Spike turns heads across LA and the internet with soldier escort, a custom fabricated armored vehicle from the future, practical effects, and live alien theatrics.
In this 4 day stunt, Tool created a head-turning spectacle that drove public reaction across Los Angeles and PR mentions around the world while captivating fans of sci-fi/action, Chris Pratt, and Yvonne Strahovski. The event created buzzworthy social engagement and attracted a strong audience for the film release day on Prime Video.