Bottle design and brand for Riccardo Tisci’s first fragrance for Burberry. Blending Burberry’s past with its future, Burberry Hero is inspired by the strength and masculinity of the horse. The bottle is a modern re-imagination of Burberry house codes, featuring the Thomas Burberry monogram for the first time. An abstract interpretation of the horse hoof, it features a subtly flared shape. Strong and modern, like the fragrance it holds, it is finished with a black lacquered monogram embossed cap atop black polished hardware engraved with the Burberry logo.