Turning trivia ‘slices’ into PizzaHut slices.
In partnership with Hasbro Gaming’s Trivial Pursuit we decided to bring hungry gamers Pizza Pursuit: a digital trivia game that puts consumer’s love for pizza, to the test.
Scan the QR code on the box, enter the code in your receipt and select your game mode to answer questions and win your PizzaHut slices.
Launched across 5 global markets and with over 6000+ pizza related questions across Trivial Pursuit’s original categories, Pizza Pursuit reached more than +300K players within the first week, increasing sales +34%