Tim Hortons - Jolly Rancher Slushy

As part of the creative team dedicated to Tim Hortons social media, we were tasked with promoting the launch of their new product: the Jolly Rancher Slushy. My pitch for the kaleidoscope visual direction was chosen, and from there, along with the help of a talented team of creatives, I was able to direct the visual and typography treatments of the video (in addition to creating the post copy). It became one of the most successful pieces of social advertising for Tim Hortons during that time.

Project Roles
Creative Direction, Copywriting
Advertising, Social Media Content