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Max's Donut Shop Brand Expansion
An expansion of the existing brand for Max’s Donut Shop and roll it out through an interactive marketing campaign and mobile app to expand the brand’s reach.
Background:
If you think you need to spend more than $1.25 for a perfect donut, you’ve never been to Max’s Donut Shop. And if you’re not from Allen, Texas, like me, you might not know Max’s Donuts from any other Texas strip mall donut shop. I created this campaign to ensure that everyone passing through town knows that they can’t afford to leave without stopping by this local staple.
- Project Roles
- Copywriter, UX/IA Designer, Illustrator, Designer, UI Designer, Type Designer, Strategist
- Skills
- Commercial, Conceptual, Design, Digital, Food, Adobe Illustrator, Adobe InDesign, iOS, Mobile, Vector, Copywriting, Strategy, Research, Content Strategy, Creative Strategy, Brand Strategy, Social Media Strategy , Marketing Strategy, Design Strategy, Cartoonist, Creative Research, Packaging Design, Figma, Brand Management, Signage, 2D Character Design, Illustration
- Media
- Advertising, App Design, Apparel, Branded Content, Character Designs, Games - Mobile, Illustrations, Mobile Apps, Packaging, UI Design, UX Designs, Visual Designs, User Flows, Branding, Billboards, Slogans, Campaigns
- Project Industries
- Restaurant
