Gravity Cooling Launch
The cult favorite weighted blanket from Gravity, now available with a 100% Cooling cover made from Lyocell. The campaign not only introduced an update to one of Gravity's best sellers, but marked a larger brand refresh, encompassing everything from a new packaging design system and product design ethos to an elevated photography art direction and measured use of type and color.
Creative Director: Shy Inbar
Design direction, motion design, product color line development, packaging design system, photography art direction, production of all campaign launch assets: Megan Doty
Lifestyle Photography: Jayme Burrows
Studio Photography: Winshot
Videography: Julen Murguia
Gravity Brand Marketing Lead: Emily Cody
Director of Product Development: Mallory Jones
- Project Roles
- Art Director, Designer
- Company
- Win Brands Group
- Skills
- 2D Graphics, Art Direction, Creative Direction, Motion, Packaging Design
- Media
- Brand Identity, Campaigns
- Project Industries
- Lifestyle, Startups
