Goals and Streaks Campaign Launch

Supernatural has launched a new feature in headset called "Goals and Streaks". We launched a social campaign to generate awareness of the new ‘My Weekly Goal’ panel feature in Quest to increase adoption of goal setting and encourage healthy habit formation for our members. The campaign launched in two different phases: – "My Weekly Goal" panel feature announcement – a fun month-long fitness challenge called "Streak Weeks Challenge" The second phase of the campaign aimed to activate our members to participate in "Streak Weeks Challenge" to encourage healthy habit formation and goal setting adoption in Quest by challenging our Athletes to participate in a 4-week fitness challenge throughout the month of May (5/2-5/29), with a grand prize awarded to a lucky winner that completes all 4 weeks. See images below for more information. My role in this team was to create a look-and-feel of the fitness challenge that feels exciting and encouraging and to design various marketing and PR assets for different social platforms including IG, FB, Youtube, and press releases, etc. Associate Art Director: Rayne Chapman Creative Director: Zach Richter VP of Design: Kevin Kearney Marketing: Caitlin Hannan, Ami Gilchrist Project Manager: Phillip Bannister