Good, Great, Ultimate Summer Pass

Summertime is great. But it can also suck. Especially when you’re in Texas, and the scorching heat has you blowing your whole budget on your energy bill. In the face of record-breaking temperatures, TXU Energy tasked us with unveiling their Ultimate Summer Pass. It's a new kind of electricity plan: the hotter it gets, the more you save. That's not just a good plan. And it's more than a great plan. Bring on the ultimate summer plan. My copywriter and I came up with the campaign idea that was sold through, as well as all of the TV scripts, out-of-home billboards, and other digital assets that were created for the project. After being on set, we played an integral role in the post-production of the campaign. Working on everything from concept to final executions.

Project Roles
Art Director
360° Video
360° Video, Billboards
Project Industries
Advertising, Lifestyle
Good, Great, Ultimate Summer Pass