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Levi's: Keys to the Haus

For Super Bowl Weekend LVI Levi’s gave LA rapper, Buddy, the Keys to the Haus to throw a banger. Using this high energy moment to create an engaging event my team and I developed a design system that captured the desired vibe. Featuring custom type and design across photo opps, customization, banners, menus and more. Keys to the Haus harnessed the hype around the game and highlighted Levi’s as a brand for the people

Project Roles
Art Director, Designer, Illustrator, Type Designer
Company
Levi Strauss & Co.
Skills
Apparel Design, Art Direction, Design, Experience Design, Experiential, Illustration
Media
Events, Social Media Content
Project Industries
Fashion, Music, Sports
Levi's: Keys to the Haus
Levi's: Keys to the Haus
Levi's: Keys to the Haus
Levi's: Keys to the Haus
Levi's: Keys to the Haus