Levi's: Keys to the Haus
For Super Bowl Weekend LVI Levi’s gave LA rapper, Buddy, the Keys to the Haus to throw a banger.
Using this high energy moment to create an engaging event my team and I developed a design system that captured the desired vibe. Featuring custom type and design across photo opps, customization, banners, menus and more. Keys to the Haus harnessed the hype around the game and highlighted Levi’s as a brand for the people
- Project Roles
- Art Director, Designer, Illustrator, Type Designer
- Levi Strauss & Co.
- Apparel Design, Art Direction, Design, Experience Design, Experiential, Illustration
- Events, Social Media Content
- Project Industries
- Fashion, Music, Sports