Okay
SpotlightAPI

The Why Since the start of the pandemic, hate crimes against API in both US and Canada have increased, in some cases by triple-digit percentages. The Mission Harness the power of TikTok to spotlight API SMB's across North America and promote, elevate, and empower them with high-visibility media placements, TikTok education, and community support. The How A first-of-its-kind campaign consisting of a hashtag challenge, branded effect, content series, official music, and SMB workshop to drive visibility and sales for API-owned small businesses across North America.

Project Roles
Content Producer, Content Strategist, Copywriter, Creative Director, Editor (Brand/Content), Music Supervisor, Project Manager, Strategist
Company
TikTok
Skills
Content Management, Content Strategy, Creative Strategy, Management of Teams 20+, Managing Budgets, Project Management, Strategy
Media
Branded Content, Campaigns, Case Study Videos, Social Media Content
Project Industries
Advertising
SpotlightAPI