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MACStack - Mac Cosmetics

I pitched to MAC Cosmetics for their new Mascara with a multi-pronged creative approach to glamorously gamify the MACStack experience in-app and it caused a ‘TikTok Made Me Buy It’ viral moment, selling out everywhere, and it’s still making waves across the internet.

Project Roles
Creative Director
Company
MAC
Skills
Content Strategy, Creative Direction, Creative Research, Creative Strategy, Social Media Strategy
Media
Social Media Content
Project Industries
Beauty
MACStack - Mac Cosmetics