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The Phantom Universe - Paco Rabanne

The Phantom Universe Given the novelty of the bottle and the whimsicality of the larger Phantom campaign, I wanted to deliver a holistic content strategy that would respect the integrity of the fragrance and expand on it globally within TikTok. The Phantom Universe is a three pronged holistic creative concept, each prong delivering on a core facet of the Phantom experience, working successfully collectively and individually.

Project Roles
Creative Director
Company
Paco Rabanne
Skills
Content Strategy, Creative Strategy
Media
Advertising, Social Media Content
Project Industries
Beauty
The Phantom Universe - Paco Rabanne