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Junior Achievement "Take Your Work to Kids Day"

Junior Achievement of Chicago wanted a campaign to commemorate their 75th anniversary. We quickly realized they had little to no brand recognition, so we set out to give them what they needed and more. We took a familiar convention and flipped it on its head. Creating a concise, telegraphic way of communicating exactly what JA and its corporate volunteers do, in a way that's both heartwarming and impactful. We delivered a fully integrated campaign (including donated media) for the cost of a single spot.

Project Roles
Copywriter, Creative Director
Company
Leo Burnett
Skills
Art Direction, Content Writing, Copywriting, Creative Direction, Conceptual
Media
3D Animations, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Concept Art, Illustrations
Project Industries
Advertising, Non-Profit
Junior Achievement "Take Your Work to Kids Day"