Tech Can [Do] Better

Tech Can [Do] Better is an organization that exists to be the North Star and roadmap for how to be an equitable company and embrace hiring diverse talent. They present valuable thought capital in order to drive racial equality in and through the tech industry while delivering actionable solutions to empower employees at every level to drive equitable, measurable, and enforceable policies.

Tech Can [Do] Better was ready to make a digital home that would serve as a hub for all of their content. Their plan was to have the three main areas of the site offer informational, inspirational, and actionable components. Our goal was to create a website for Tech Can [Do] Better that could serve as an information hub for community members, be a resource that could attract network members and align future corporate affiliates.

I served as one of four UX Designers on the project. I conducted user research through user interviews which also coincided with contextual inquiries to determine our global navigation, where I then synthesized my research findings into affinity mapping. I formulated our content strategy and information architecture for the website and designed mid-high fidelity wireframes of header pages for final prototyping.