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Shop brand refresh

Leading a brand refresh for Shop working with Porto Rocha agency, creating a seamless evolution of the brand to be reflective a more mature, modern, approachable, customer-centric brand, in line with how the app experience was evolving. Specific scope deliverables: • Creation of robust concrete brand guidelines and applications • Creating a brand system that can flex across the spectrum from functional to expressive, accordingly

Project Roles
Creative Director
Company
Shopify
Skills
Creative Direction, Creative Strategy, Design, Management of Teams 1-10, Project Management
Media
Brand Guidelines, Brand Identity, Branded Content, Branding
Project Industries
Retail
Shop brand refresh
Shop brand refresh
Shop brand refresh
Shop brand refresh