Glen Allen Greenhouse - Redesign and Rebranding

Glen Allen Greenhouse, previously known as Lavender Fields Herb Farm, is undergoing a rebranding. They're seeking to not only change their name but to forgo their lavender crop altogether and put a greater emphasis on their greenhouse efforts.

Glen Allen Greenhouse has been a well-loved establishment for Richmond, Virginia gardeners for many years. For this project, I needed to put an emphasis on the business points that are important to them and their customers while also giving a significant redesign to their previous website.

Project Roles
Editor (Brand/Content), UX/IA Designer
Company
Glen Allen Greenhouse
Skills
Comparative Analysis, Information Architecture, Low / High Fidelity Prototyping, User Interviews, User Research, Visual Development
Media
Branding, Prototypes, Websites
Project Industries
Retail
Glen Allen Greenhouse - Redesign and Rebranding
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