inVitamin was having a moment. Their charcoal tooth powder blew up overnight. They were looking to formalize their personal care products with a modern graphic packaging system. They wanted to keep the name and logo but everything else was on the table. (Eventually I convinced them to change the name.) Their products are all about simple powerful natural products that when activated can help whiten teeth, deodorize and cleanse your face and body.
Art Director, Creative Director, Designer
The Cunningham Group
2D Graphics, Art Direction, Creative Direction, Design, Packaging Design