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Target Race Program

Target's love of open wheel racing brought them into the racing business through their sponsorship of Chip Ganassi. Target sponsored both IRL and Nascar teams. This three year project began with rethinking everything that the Target brand touched from the cars and uniforms to the transports and hospitality venues at each race track. It included working with the pit crews, drivers and Chip Gnassi to bring the experience to life. Each year everything was refreshed, from the bio cards and calendars of the Target team to action packed TV spots directed by E.J. Foerster, incorporating their top sponsors Energizer and Fujifilm. Big thanks to Target for this amazing assignment.

Project Roles
Art Director, Creative Director, Designer, Motion Designer, Typographer
Company
Target
Skills
2D, Art Direction, Creative Direction, Design, Directing, Exhibition Graphics, Lifestyle, Print, Retail, Travel, TV, Broadcast
Media
Advertising, Book Covers, Brand Films, Brand Identity, Brochures, Campaigns, Commercials - Broadcast, Environmental Design, Motion Graphics, Packaging, Pitch Decks, Retail Designs, Storyboards, Television
Project Industries
Advertising, Automotive, Entertainment, Retail, Sports
Target Race Program
Target Race Program
Target Race Program
Target Race Program
Target Race Program