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Black History Month Campaign for Target

Target wanted to celebrate Black History Month in a big way. They had relationships with a number of A-list black entertainers and enlisted a few of them to tell their stories. They tapped Iman, Debbie Allen, John Legend, Holly Robinson Peete, Brad Simms and more. The project began with creating a look and feel for the campaign that could translate from print to broadcast. Next was interviewing the personalities and working with Kwaku Alston to capture their energy. The deliverables were a series of full page newspaper ads, a double page magazine ad, in-store marketing, posters for schools and a 30 second TV spot.

Project Roles
Art Director, Creative Director, Designer, Director, Illustrator, Type Designer
Company
Target
Skills
2D Graphics, Art Direction, Broadcast, Design, Print, Storyboarding
Media
Advertising, Brochures, Storyboards, Television, Typography
Project Industries
Education, Retail
Black History Month Campaign for Target
Black History Month Campaign for Target
Black History Month Campaign for Target