Black History Month Campaign for Target
Target wanted to celebrate Black History Month in a big way. They had relationships with a number of A-list black entertainers and enlisted a few of them to tell their stories. They tapped Iman, Debbie Allen, John Legend, Holly Robinson Peete, Brad Simms and more. The project began with creating a look and feel for the campaign that could translate from print to broadcast. Next was interviewing the personalities and working with Kwaku Alston to capture their energy. The deliverables were a series of full page newspaper ads, a double page magazine ad, in-store marketing, posters for schools and a 30 second TV spot.
- Project Roles
- Art Director, Creative Director, Designer, Director, Illustrator, Type Designer
- 2D Graphics, Art Direction, Broadcast, Design, Print, Storyboarding
- Advertising, Brochures, Storyboards, Television, Typography
- Project Industries
- Education, Retail