POWERADE'S Power In Numbers

A number means a lot more than the digits on a jersey. It could be a goal time, bench press, personal record, you name it. This created a meaningful way in for athlete’s to tell their stories and for fans to get more personal. This conversation also prompted hundreds of stories from our social community on what number drives them and why.

For the Olympic Games in Tokyo, we partnered with Alexis Sablone who would be participating in skateboarding’s first ever Olympics. In 25 years of skateboarding, heading to the Olympics was one of the last things she ever expected to do. And that’s why we loved her.

We also worked with community heroes who are always striving to help others and asked them what number motivates them.