Let's Jive Together - Jive

Jive is a locally produced soda. But with an influx in new soft drink within the market. We were tasked with reestablishing Jive as the Western Capes most loved soda. One of the biggest challenges was that the brand had done very little marketing prior to us taking over it marketing comms. Which meant we needed to create brand guidelines, update packaging and formulate our own tone of voice. Over a 4 year period I helped take the brand from obscurity into one South African most awarded brands, whilst eating away market share from the likes of Coke and Fanta.