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Safely Home - Western Cape Government

South African roads are notorious for some of highest levels of fatalities in the world. A mixture of drunk driving, unroadworthy vehicles and negligence are some of issues the Western Cape Government asked us to address for their Road Safety department. Over a three year period we created some of the most talked about, hard hitting campaigns in South African. The campaigns were not only recognised in international and local award shows but also created real impact within their communities. "This is how to make an ad that plays on love, joy, anger, shame and sorrow all at the same time, while also delivering a clear takeaway." Adweek As Creative Director I played an integral part in the conceptualisation and production of the following campaigns.

Project Roles
Art Director, Creative Director
Company
Y&R
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Copywriting, Creative Direction
Media
Billboards, Commercials - Video
Project Industries
Advertising, Government, Non-Profit
Safely Home - Western Cape Government
Safely Home - Western Cape Government
Safely Home - Western Cape Government
Safely Home - Western Cape Government
Safely Home - Western Cape Government