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United States Postal Service: New Routes Campaign
Throughout its long history, USPS has reinvigorated itself to better serve American businesses. “New Routes” is the first step toward publicly communicating this. I provided creative direction for the campaign idea and copywriting for some of the first campaign executions.
- Project Roles
- Copywriter, Creative Director
- Company
- USPS
- Skills
- Copywriting, Creative Direction
- Media
- Branding, HTML5 Banners, Microsites, Slogans
