Cigna Medicare Advantage: More Than a Number Campaign
The way most advertising talks to people over 65 is not healthy. In fact, negative attitudes about aging can cut our life expectancy by 7.5 years. Cigna’s “More Than a Number” campaign treated this generation with respect, celebrating all the things they love to do, and speaking to them in an easy, conversational manner that makes Medicare easier to understand. As a result, Cigna greatly increased lead generation for their Medicare Advantage products.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Project Industries