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Cigna Medicare Advantage: More Than a Number Campaign

The way most advertising talks to people over 65 is not healthy. In fact, negative attitudes about aging can cut our life expectancy by 7.5 years. Cigna’s “More Than a Number” campaign treated this generation with respect, celebrating all the things they love to do, and speaking to them in an easy, conversational manner that makes Medicare easier to understand. As a result, Cigna greatly increased lead generation for their Medicare Advantage products.

Project Roles
Copywriter, Creative Director
Company
Cigna
Skills
Copywriting, Creative Direction
Media
Television
Project Industries
Health/Pharma
Cigna Medicare Advantage: More Than a Number Campaign