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Swingline Staplers Print Ad

Was assigned, along with the Art Director, to create an ad that touted Swingline's dominance in the stapler category. Came up with the visual concept and wrote the copy for the ad, which won the Andy Award (Advertising Club of New York) for best magazine print ad. Was also featured in the book " The 100 Greatest Corporate Ads."

Project Roles
Copywriter
Company
Swingline
Skills
Copywriting, Visual Development
Media
Advertising
Project Industries
B2B
Swingline Staplers Print Ad