Levi's Style Stories
As our digital presence continued to grow, the marketing, and global brand creative teams worked together to add an additional layer of story telling to the core seasonal campaign. The styling team pieced together a dozen individual stories, which were then divided up between four designers, myself included. Below are the projects I individually worked on, alongside one of our copywriter’s, using the assets created after assessing the briefs and shooting with said stories in mind.
The focus on the winter 2020 campaign was to highlight directly upon our sustainability efforts. These style stories helped to build upon and explain those narratives.
- Project Roles
- Content, Digital, Type Design, Visual Development
- E-commerce Platforms, Editorial Designs, Social Media Content
- Project Industries