Sterling Performance Series Microphones
Guitar Center approached Loft to design a new line of performance microphones for their in-house brand, Sterling Audio. This line of products played a key role in establishing a new confident and professional visual brand language for Sterling.
I was Loft's project manager and lead designer for this project, which included the responsibilities of managing and collaborating with a small team of designers, client communication, 2D and 3D ideation, prototyping and ergonomic testing, design for manufacture, and CMF specification documentation.
All photos courtesy of Guitar Center.
- Project Roles
- Industrial Designer, Project Manager
- Guitar Center
- 3D CAD, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Human-Centered Design, Low / High Fidelity Prototyping, Product Development, Project Management, Rhino
- 3D Printed Prototypes, Industrial Designs, Product Designs
- Project Industries
- Music, Technology