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Sterling Performance Series Microphones

Guitar Center approached Loft to design a new line of performance microphones for their in-house brand, Sterling Audio. This line of products played a key role in establishing a new confident and professional visual brand language for Sterling. I was Loft's project manager and lead designer for this project, which included the responsibilities of managing and collaborating with a small team of designers, client communication, 2D and 3D ideation, prototyping and ergonomic testing, design for manufacture, and CMF specification documentation. All photos courtesy of Guitar Center.

Project Roles
Industrial Designer, Project Manager
Company
Guitar Center
Skills
3D CAD, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Human-Centered Design, Low / High Fidelity Prototyping, Product Development, Project Management, Rhino
Media
3D Printed Prototypes, Industrial Designs, Product Designs
Project Industries
Music, Technology
Sterling Performance Series Microphones
Sterling Performance Series Microphones
Sterling Performance Series Microphones
Sterling Performance Series Microphones
Sterling Performance Series Microphones
Sterling Performance Series Microphones