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Herbal Essences - Herbal Dubs

Herbal Essences’ “Be Everyone You Are” campaign centered around four best friends having a typical conversations in series of hyperbolic settings. For the digital extension of the broadcast campaign, we wanted to let real girls insert their very real conversations on top of our visually elaborate footage. In a bad-lip reading meets Madlibs-type microsite, Herbal Dubs was born. Our digital tool used text-to-speech technology to allow girls to re-dub our commercial with their own real conversations. A lot of which were about pizza.

Project Roles
Art Director
Company
Wieden+Kennedy
Skills
Art Direction
Media
Commercials - Broadcast, Commercials - Video, Websites
Project Industries
Advertising