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We Grow Brand Love.
The purpose of this work was to refresh the FoodMix brand identity too clearly and simply state their promise to “Grow Brand Love” for their clients. To fully embody their promise, we built a romantic backstory for our previously unexplained tomato icon. Through research, we discovered that the tomato was once known as the Pomme d’Amour – a powerful aphrodisiac used to win the object of one’s affection. This became our jumping off point for a full brand redesign that leaned heavily into the romantic whimsy that sprung from a tomato with the power to Grow Brand Love.
- Project Roles
- Art Director, Creative Director
- Skills
- Art Direction, Creative Direction, Digital, Social, Visual Development
- Media
- Brand Guidelines, Brand Identity, Icons, Logos, Social Media Content, Websites
