Given the opportunity to pitch and be awarded this spot for the 2017 Super Bowl, my partner and I beat out seven creative teams and 27 other scripts (3 of which were ours). Working directly with GNC's creative team, Director Brent Harris and Skunk productions we successfully produced this fully integrated campaign in less than a month. http://adage.com/videos/gncs-moment-of-truth-part-2/1248