Okay
It’s Time for Light

Philips needs a challenge to win consumer hearts over, regaining its role as “the leader” in a crowded and complex category so we took an emotional path to bringing the true meaning of light to a society that today needs it more than ever.

Project Roles
Art Director
Company
MRM//McCann
Skills
Art Direction
Media
Advertising
It’s Time for Light
It’s Time for Light
It’s Time for Light
It’s Time for Light
It’s Time for Light
It’s Time for Light