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Reese's Book Club

Defining and designing a platform that bring together the members of Reese’s Book Club and gives them a platform to connect and discuss the themes and authors of the books it picks each month. With a social media following in the millions, Reese’s Book Club set out to build a safer space for their community to come together. As the cross-functional team and experience design lead, we worked with them to define the patterns and behaviours that they could build the platform around - with a focus on a mobile application and scheduled conversations, events and get togethers to create a “live” social platform centered around the authors, books and themes that built Reese’s Book Club community.

Project Roles
Creative Director
Company
Reese's Book Club
Skills
Experience Design, Strategy
Media
App Design, Websites
Project Industries
Lifestyle, Technology
Reese's Book Club