Working with Columbia Care to define and build a Cannabis recommendation tool that takes into account contexts, personal experience and purchase history to streamline decision making through to purchase.
Columbia Care was increasing its investment in the recreational cannabis market. Forage was a direct to consumer platform that connected its live inventory to customers through a recommendation system that mixed context, behaviour, customer experience and history.
I lead the team that defined the strategy, approach and experience design of the platform. Defining the recommendation engine logic, the location and inventory matching experience - and building out a design language that used colour and iconography in the absence of consistent product photography.
- Project Roles
- Creative Director, UX/IA Designer
- Art Direction, Experience Design, Strategy
- Project Industries