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Snowball Fight Against Hunger | T.J.Maxx

Last holiday season, T.J.Maxx, Marshalls and HomeGoods were looking for a way to give everyone a burst of joy while giving back to those in need. Thus, the Snowball Fight Against Hunger—a branded effect on TikTok that allowed users to enter a virtual snowball fight with each other—was born. We partnered with Grammy Award-winning artist and actress, Brandy, to throw the first snowball in a literal fight against huger on TikTok. As seen in: - Mashed - Blavity

Project Roles
Copywriter, Writer
Company
Edelman
Skills
Copywriting, Editing, Social, Social Media Strategy , Strategy
Media
Social Media Content
Project Industries
Retail
Snowball Fight Against Hunger | T.J.Maxx