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Droplet Genomics

Droplet Genomics, a young company operating in the science field, creates droplet microfluidics accessible for researchers. But how to make the company’s complex & significant mission clear to the public as well as inspiring to the team & business associates? By positioning it as an inner space company - the one looking for galaxies within a cell. As well as creating a consistent & recognisable identity to put positioning into a practice. So Droplet Genomics became ground control, enabling researchers & high-throughput discoveries. Droplet microfluidic instruments, created by the company, became spaceships. Research kits became space travel kits. Respectively visual identity system was based on a modern space company aesthetics, contrasting colours & high-tech feeling.

Project Roles
Art Director, Creative Director, Designer
Company
Droplet Genomics
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Type Design
Media
Brand Identity, Branding, Logos
Project Industries
B2B, Technology
Droplet Genomics
Droplet Genomics
Droplet Genomics
Droplet Genomics
Droplet Genomics
Droplet Genomics
Droplet Genomics
Droplet Genomics
Droplet Genomics