Bully Pulpit Interactive is a powerhouse agency at the nexus of marketing, communications, strategy, and politics that uses proprietary metrics and tools to drive the best results for their clients. They needed a brand identity that reflects their multifaceted approach while also communicating their method of amplification. In collaboration with Sunday Afternoon, we worked together to establish a customized logo system, a flexible color system, a reimagined website, and social media lockups to be easily implemented. The identity reflects their means of amplifying their clients voices and properly represents them as leaders in their field.