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Mercedes SL Sting
In 2014 (or the pre A-Class era), Mercedes Benz was perceived as an old, exclusive brand in Spain. And they briefed us to launch the Mercedes SL, legendary sportscar on its sixth edition starting at 112K €. Well, that sounded exclusive. So we tried to bring a true dream car closer to the millions of fans that can't afford to pay it.
- Project Roles
- Art Director, Copywriter
- Company
- Wysiwyg*
- Skills
- Art Direction, Copywriting
- Media
- Advertising, Branded Content, Viral Films
- Project Industries
- Automotive
