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Mercedes SL Sting

In 2014 (or the pre A-Class era), Mercedes Benz was perceived as an old, exclusive brand in Spain. And they briefed us to launch the Mercedes SL, legendary sportscar on its sixth edition starting at 112K €. Well, that sounded exclusive. So we tried to bring a true dream car closer to the millions of fans that can't afford to pay it.

Project Roles
Art Director, Copywriter
Company
Wysiwyg*
Skills
Art Direction, Copywriting
Media
Advertising, Branded Content, Viral Films
Project Industries
Automotive
Mercedes SL Sting