The Landing - Restaurant Space at PENN1

Shown is the branding identity for The Landing, an elevated dining experience located in the heart of midtown operated by David Morton of Morton’s Steakhouse. The Landing’s brand identity took cues from the space’s architectural features; Its logomark mimics the silhouette of the mirrors that surround the space. Assets include logo design, interior and exterior signage, packaging, uniforms, menus, & general print collateral