The Call of Adventure

The Jeep brand grille has always been an icon that serves as an invitation for adventure. But what if it could communicate?

Inspired by the Jeep brand grille, one of the most iconic brand marks in the automotive industry, we created a new language of adventure based on the Jeep brand grille’s distinctive dots and dashes, which have become a symbol of the Jeep brand’s adventurous spirit: O|||||||O

Just as Morse code is made up of a series of dots and dashes, the Jeep brand grille has inspired a new font that’s refined to match the exact dimensions of the dots and lines of the Jeep brand grille.

In the same way that Morse code is used to connect far-flung destinations, the Jeep brand Call of Adventure Font is the language of adventure, unique to the Jeep brand and its community.