THE CHICKEN SCENTED FACE MASK

2020 was the year of the mask. To launch Jack's new Unchicken Sandwich, we created a mask that smelled like chicken. Literally nobody asked for this. Not even our client. We just pitched it to them. They loved it, and so did everyone else. Except those that lost their sense of smell.

Project Roles
Creative Director
Company
Jack in the Box
Skills
Art Direction, Conceptual, Design
Media
Advertising, Brand Films, Product Designs, Social Media Content
Project Industries
Advertising
THE CHICKEN SCENTED FACE MASK
Collaborators
Support