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The Farmer's Dog Brand Identity
An ongoing reel of work I have created or collaborated in for The Farmer's Dog. I joined the brand team amidst working on their rebrand with Paula Scher from Pentagram. My contributions include oversight, concept, and creation of all creative assets along with the Creative Lead, an ongoing building of brand standards, ownership of the visuals for social media, and participation in ideation of new products and packaging.
- Project Roles
- Art Director, Designer, Illustrator, Motion Designer
- Company
- The Farmer's Dog
- Skills
- 2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Environmental, Food Photography, Styling
- Media
- Brand Identity, Branded Content, Branding, Briefs, Campaigns, Commercials - Video, Infographics, Motion Graphics, Packaging
- Project Industries
- Advertising, Lifestyle, Packaged Goods
