I’ve watched a lot of pump-up speeches in my time — Hoosiers, Friday Night Lights, and of course Rocky IV (the best Rocky IMHO). And I’m pretty sure that’s where the idea for this campaign came from. The big idea: People both literally and emotionally have what it takes to play premier games on Google Stadia. They have wifi and a gmail account. And on an emotional level, they have the heart to take on whatever beast, nemesis, or bad guy is thrown their way.