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Lego Sustainable Rebrand

This project was to take away all the plastic packaging that Lego uses. I did the research and decided that bamboo pulp containers would be the future. I not only designed the box myself, I also created some advertisements for the new packaging, and even a video as a promotion.

Project Roles
Creative Director, Designer, Motion Designer
Company
Lego
Skills
3D, Adobe Dimensions, Adobe Illustrator, Adobe Premiere Pro, After Effects
Media
Advertising, Packaging
Project Industries
Packaged Goods
Lego Sustainable Rebrand
Lego Sustainable Rebrand
Lego Sustainable Rebrand
Lego Sustainable Rebrand
Lego Sustainable Rebrand