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AMEX Platinum

American Express tasked us to come up with a refresh for the iconic Platinum card to live in both airports and cityscapes across the nation. Boasting some new and exciting Card Member benefits, we wanted to create a campaign that not only reflected the desirability of the hefty metal card itself, but the lifestyle that comes with it. Sleek product shots, illustrative textures, motion, warmth, color, relatable subjects, and idyllic locations tie together the essence of Platinum in all its glory. Product Photography: Craig Cutler in New York Lifestyle Photography: Christopher Anderson in Los Angeles Creative Team: Julie Scelzo, Justin Walsh, Brian Swan, Garam Park, Rebecca Albert, Sam Woznica

Project Roles
Art Director, Creative Director, Designer
Company
American Express
Skills
Art Direction, Commercial, Creative Direction, Design, Directing, Environmental, Experiential, Outdoor, Print, Signage, Social, Still Life Photography, Travel
Media
Advertising, Billboards, Campaigns, Commercials - Broadcast, Commercials - Radio, Commercials - Video
Project Industries
Finance, Luxury, Restaurant, Travel/Tourism
AMEX Platinum
AMEX Platinum
AMEX Platinum
AMEX Platinum
AMEX Platinum
AMEX Platinum
AMEX Platinum
AMEX Platinum
AMEX Platinum
AMEX Platinum
AMEX Platinum
AMEX Platinum