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Bon Appétit Recipes

In 2019, our product design team was tasked with designing a Recipe page that would be utilized by brands across Condé Nast. As the third largest content type in the U.S., recipes represent 8.7% of unique page views across Condé Nast. A Verso Recipe page would allow two major food brands — Bon Appétit (along with its subbrands, Basically and Healthyish) and Epicurious — to move their recipes from archaic legacy templates onto our centralized platform application, creating a scaleable, universal structure for this highly trafficked content type while providing readers with an improved user experience that would increase user engagement, brand loyalty, and page time spent.

Project Roles
Designer, Strategist, UI Designer, UX/IA Designer
Company
Bon Appetit
Skills
Comparative Analysis, Creative Research, Creative Strategy, Design, Design Pattern Research, Design Strategy, Digital, Digital Tech, Experience Design, Figma, Human-Centered Design, Research, Strategy, Tech Strategy, Technology, Usability Testing
Media
Interaction Designs, Product Designs, UI Design, UX Designs, Websites
Project Industries
Media, Technology
Bon Appétit Recipes