Gilmore The Merrier

As VP of Creative Services at UP Entertainment, I was responsible for the ideation, creation and execution of all on-air promotion for the network. Gilmore the Merrier was a 7 day programming stunt designed to capitalize on the release of the Gilmore Girls Netflix movies. The campaign I wrote and produced (now in it's 6th season) used original music, cast member participation and classic tropes from this beloved show to create the most successful programming event in network history.

Project Roles
Art Director, Content Producer, Copywriter, Creative Director
Warner Brothers
Copywriting, Creative Direction, Creative Strategy, Filmmaking, Wrangling - Celebrities
Commercials - Broadcast
Project Industries
Gilmore The Merrier