The Body Shop "Spread Love"

The Body Shop has been an advocate for good since the 1970s. So when we were relaunching the iconic Body Butter, (their best selling product ever) it felt right to use our media influence to do good. Black TikTok dance creators were having their moves and recognition ripped off. Marketers and brands were sitting on the sidelines We hired Tracy, Sunjai, Layla, and Amari on as choreographers and stars of the relaunch. Then tried to make them as famous as Body Butter. 1.4B impressions later, we did pretty good.