Crest Twitter Activation

Crest approached Refinery29 to create a custom program to help them stay top-of-mind during the 2016 Grammys and collect emails for future below-the-line marketing. Knowing that Twitter traffic spikes during major televised awards shows, I concepted the #StrikeASmile Twitter activation, a socially led sweepstakes that gives followers a chance to be live-illustrated onto the red carpet during the Grammys. All they had to do enter the sweepstakes online and tag both @Crest and @Refinery29 in a Twitter selfie.

Project Roles
Content Producer, Content Strategist, Copywriter, Editor (Brand/Content)
Content Strategy, Content Writing, Copywriting, Social Media Strategy
Branded Content, Social Media Content, Social Media Copy
Project Industries
Advertising, Media
Crest Twitter Activation
Crest Twitter Activation